Lisa Morgan

Consumer and Business Planning - with an edge

WIth many years of high-level market research and planning experience, Lisa is regularly engaged to manage conventional strategic and communication studies for business and public sector clients.

She has a unique approach to questioning which leverages unconscious thought processes. Lisa uses imagination techniques and trance interviewing to reveal internal imagery and visions of the future. In this way, she to taps into the expectations and emerging values of a company, social group, a generation or of society as a whole.

Hypnosis Research

Trance is a valuable methodology for accessing implicit mental associations. Lisa has pioneered the use of hypnosis to explore people's unconscious thoughts about products, brands and decision making. She has demonstrated that it is potent tool for revealing the multi-sensory world of brands and communication of which people are often barely conscious.

Lisa has been a hypnosis practitioner for 20 years and is Chair of the UK Guild of Hypnotist Examiners. She has used a hypno-approach on brands with consumers in groups, depth interviews and in workshops with account teams and clients in the UK and around the world.

Strategy workshops

Business teams benefit from new ways of thinking about their market situation and their future strategies. Lisa has many years of experience working with board level executives using a wide range of thinking methodologies to help them solve gritty problems and generate inspired creative leaps.

International research

With expertise in qualitative and mixed-methodology research and particularly in how to work effectively in different cultures, Lisa Morgan has conducted research projects with consumers in Japan, Korea, China, Thailand, Australia, India and the UK. Projects can be handled in entirety; from briefing through design, fieldwork, analysis, report and presentation. Alternatively, clients can choose to utilise her cross-cultural expertise on a consultancy basis.


Using trance interviews to explore women's relationships to make-up.

Qualitative evaluation of a new product concept in beverages.

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