As well as facilitating research sessions herself, Lisa Morgan manages
a team of research specialists internationally to research products and brands.
With expertise in qualitative and mixed-methodology research
and particularly in how to work effectively in different cultures,
Lisa Morgan Network has conducted research projects with consumers
in Japan, Korea, China, Thailand, Australia, India and the
UK. Projects can be handled in entirety; from briefing through
design, fieldwork, analysis, report and presentation. Alternatively,
clients can choose to utilise our cross-cultural expertise
on a consultancy basis.
Lisa has pioneered the use of hypnosis to explore people's unconscious thoughts about products and brands. Hypnosis is a valuable methodology for accessing their implicit mental associations and neural pathways. She has demonstrated that it powerfully reveals the multi-sensory world of brands and communication that people are often barely conscious of.
Lisa has been a hypnosis practitioner for 15 years and is currently Vice Chair of the UK Guild of Hypnotist Examiners. She has used a hypno-approach on brands with consumers in groups and depth interviews and in workshops with account teams and clients in the UK and around the world.
Video reports that bring companies international market knowledge
without them needing to leaving their office are one of the
great benefits of new technology. The Lisa Morgan Network
international team has been providing tailor-made video documentary
that captures latest market trends and consumer insights since
1998. Digidocs are made by a small team of marketing and video
professionals and then desk-top edited. They are a cost effective
way for company personnel to learn about their overseas customers
and to witness business issues with their own eyes.
