Business Workshop : How to Communicate with the Unconscious Mind
Lessons in Communication from Neuroscience and Hypnosis Practice
Who would learn something useful?
Business people who need to understand how the mind receives and processes information - especially
marketers, advertisers and people in the communication industries
A practical experiential workshop
Through exercises and discussion, participants explore the implications of recent learnings from neuroscience - which has highlighted the executive role played by the Unconscious.
Also explained and demonstrated are key methodologies long employed by hypnotists - which have been shown to be effective in communicating to people at the level of their unconscious minds.
Subjects covered
Though each workshop is developed to be relevant to the client's business, including using client examples and case-studies, the agenda examines:
- The nature of unconscious thought processing compared with conscious processing and why the difference requires different approaches
- Top down thinking compared with bottom-up thinking
- Counter-factuals - how the unconscious makes decisions
- The role of emotions and feelings in thought
- Neural networks and how ideas become part of them
- Mirror neurones and the implications for communicators
- Memory - storage and retrieval, including an examination of 'low-attention processing'
- brain plasticity
Where
At a venue chosen by you, the client
Facilitation
Lisa Morgan designs each workshop according to the client's needs and is the principal facilitator. She is supported by her team.
