FUTURE SEEING for brands and business building
A method to inspire innovative idea development, drive breakthrough planning and achieve winning strategies.
Use FUTURE SEEING to pre-empt the future
FUTURE SEEING helps companies break out of their linear thinking to build imaginative ways to succeed.
A workshop-based process developed by Lisa Morgan, it uses applied psychology and creative thinking tools to
- predict trends and reveal possible futures
- uncover attitudes and values that are unexpressed / before they appear in the market
- ensure the effectiveness of a corporate vision and mission
- develop winning strategies which pre-empt future business challenges
According to recent brain research, 95% of what people think lies in their unconscious. The decisions people make are also predominantly formed in their unconscious and only once made, are they rationalised. This is as true for people in an organisation as it is for customers. FUTURE SEEING is unique in the way it taps into and capitalises upon those unconsciously-held thoughts
Each FUTURE SEEING project is tailor-made to achieve the objectives of your organisation.
From insight to implementation
The technique recognises that coming up with ideas is only one step of the way to developing successful strategies. Lisa Morgan uses a rigorous process to help organisations take ideas through to successful implementation.
The key steps can be summarised as:
Vision - insights, ideas, inspirations
Division - similarities, patterns, differences, divergences
Revision - defining, refining
Supervision - decisions, responsibilities, actions
Everyone can take part
FUTURE SEEING participants can be consumers, company personnel, independent experts or a combination of all three groups, depending upon the aims of the project.
It gives multi-national clients an extra edge
FUTURE SEEING crosses cultures. The approach translates easily into different languages so anyone can participate effectively. By using global archetypes - symbols that have meaning in all cultures - to drive the process and by focusing on visual imagery rather than words, the output can be integrated into local business plans and implemented worldwide
A well-tried methodology with powerful application
Lisa Morgan has been using the FUTURE SEEING approach internationally for 15 years. She has gained extensive and unique experience working with people's unconscious imagery.
A pivotal element involves envisioning the future, not just next year, but also several and many years ahead. This gives participants glimpses, like snapshots or films, of 'future moments in time'. They are directed to seek out information on specific issues: for example, homes, lifestyles, leisure, work, etc. In addition, participants imaginatively 'investigate' the possible future of their brands, their organisation, its competitors and market sectors.
What you get out of it
Strategic recommendations that make powerful sense. Why? Because they are based upon imaginative scenario planning - stemming from and capitalising upon deeply-held business and market needs.
